Tuesday, May 5, 2020
The Guest Essay Research Paper How does free essay sample
The Guest Essay, Research Paper How does Camus bring forth suspense in The Guest? Camus utilizes many different ways to bring forth suspense and the ways are affected by where and when the writer wrote the narrative. Camus was a Gallic writer who was born and raised in Algeria and the state was in the center of war while Camus was composing most of his narratives. The war and Camus political beliefs play parts in most of his narratives. Camus uses secret plan, word picture, and others to bring forth suspense in The Guest. Using suspense in the narrative helps the reader to go more interested in the narrative. The chief character, every bit good as Camus himself, is a school teacher during the eruption of a war. The first manner Camus uses suspense is with the secret plan. Daru, the school teacher, is watching two work forces nearing on horseback. We will write a custom essay sample on The Guest Essay Research Paper How does or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He is non certain who is nearing and he is watching to happen out. Daru returned to the window from which he had foremost seen the two work forces. They were no longer seeable. ( Camus 208 ) The narrative taking topographic point right before war adds to the suspense because Daru has no thought whom would be coming to the schoolhouse during a storm. This type of suspense comes from the secret plan and works with the scene. Subsequently in the narrative, after Daru find out he is ordered to take a captive into town and manus him over to the constabulary, Daru is faced with a determination. The captive is kiping in the following room and Daru wants him to merely get away, so Daru does non hold to take the captive in. Daru dreams of the captive go forthing in the center of the dark, but when he awakes the captive is still at that place. Daru does non cognize why the captive did non go forth. This job in the narrative generates a type of suspense known as expectancy of the unknown. Throughout the narrative the characters show personalities, but the reader is neer able to state what Daru or the captive are believing. The two characters besides are faced with of import determinations that could impact what happens to both of them. Daru must make up ones mind if he will take the captive into the town or allow the captive go. Daru makes a determination but the reader can non state what his determination is until Daru makes it. He leaves the captive in a fork in the center of the route and explains where the two waies go. The captive must make up ones mind if Daru is stating the truth or non. The reader once more does non cognize what the character is believing until the determination is made. Camus generates suspense assorted ways in the narrative and all of them work really good. Camus keeps the reader on border with his many types of suspense. This keeps the reader interested and makes for a better secret plan. Camus uses his narratives to acquire his thoughts and ideas out and in The Guest Camus shows personal experiences through his characters.
Thursday, April 30, 2020
Volkswagen, Toyota, Nissan and Honda
The automotive industry produces and sells motor vehicles, which are goods. It is one of the highest revenue generating industries in the world.Advertising We will write a custom report sample on Volkswagen, Toyota, Nissan and Honda specifically for you for only $16.05 $11/page Learn More Approximately 80.1 million cars were produced in 2011. The major industry players are Volkswagen, Toyota, Nissan and Honda. (OICA, 2012) Company background Audi is an automobile manufacturer based in Germany; it manufactures a wide range of vehicles. Volkswagen AG as a subsidiary owns Audi as a brand. The four rings in the Audis symbol represent the 1932 amalgamation of the four brands that formed the Auto-union AG. The four brands were The Saxon brands of Audi and Horch from Zwickau, Wanderer from Chemnitz and DKW from Zschopau (Audi, 2012). Toyota Motor Corporation is the manufacturer of Toyota Land cruiser S.U.V. Toyota has its headquarters in Toyota city, Aichi, Jap an. Toyota deals in the automotive, robotics and financial services industries. It is the largest automaker in the industry. Toyota was founded in 1937 by Kiichiro Toyoda, and has grown on since the production of AA Sedan in 1936 to become the largest car manufacture in the world (Toyota, 2012). Product overview The sports utility vehicles are vehicles build on light truck chassis and are accompanied by a four-wheel drive for on and off road use.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Toyota land cruiser is a vehicle designed to meet off road needs and urban roads. It is also luxurious vehicles. This is evident as, it has a V8 engine, which enables it to have off-road capabilities. In addition, it is luxurious and can carry up to eight passengers. It has a $77,955 price tag (Toyota, 2012). Audi S.U.V A6 all road is a vehicle that is luxurious, and gives an off-road experience too, it is cheaper compared to the Toyota land cruiser S.U.V. Is offers more fuel economy as compared to the land cruiser as it has a $70,000 price tag (Audi, 2012) Strategic marketing Strategic marketing is the use of a companyââ¬â¢s strategic plans to market its products. It entails the company to identifying areas where a firm has a sustainable competitive edge over the other firms in the market and it use them as their marketing strategy. (Procto, 2000) Macro environmental forces These environmental forces are outside the organization. They affect industries as wells as individual organizations. The organization has little or no control over these forces. They include the following among others: politics, economics, social cultural factors, technology, Environment and the legal frameworks (Pride Farrell 2012). Micro environmental forces Microenvironment is the organizational environment. It comprises of the internalities of the organization that is the forces the organization ha s some control over. They include among others, employees, Trade unions, local community, suppliers and customers (Pride Farrell 2012). SWOT analysis SWOT analysis is the analysis of strengths, weaknesses opportunities and threats a firm is facing. It involves looking at factors that are both within as well as outside the firm.Advertising We will write a custom report sample on Volkswagen, Toyota, Nissan and Honda specifically for you for only $16.05 $11/page Learn More Strengths and weaknesses are factors that affect the organizations internal environment, while opportunities and threats affect the organizations external environment. An analysis of these factors is very important in formulating corporate strategic plan and the marketing and positioning plan for a product (Procto, 2000). Market segmentation Market segmentation is the subdividing of the market into distinct subsets of customers who are relatively homogeneous so that specific marketing m ix strategies can be developed to secure each market (Pride Farrell 2012). Target markets Target markets are the markets in which a firm wants to sell its goods and services. The firm chooses the market segments it wants to operate in according to its abilities. This should be based on their current use, their potential for future growth, and competitorsââ¬â¢ strengths (Procto, 2000). Positioning strategy Positioning is the process by which a company establishes an image of its products in the minds of the customer relative to the image of the competitorsââ¬â¢ product offering. Positioning strategy are the strategies that the firm is using to position itself in the minds of their consumers (Procto, 2000).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Toyota S.U.V cruiser and Audi S.U.V A6 are positioned as premium class vehicles. They are sold to the upper end markets, where consumers want luxurious cars for off and on road use. Recommendations This is the section where the recommendations about the report recorded. In the recommendation section, the writer makes his recommendations based on the facts preset in the report. The recommendations give suggestion on possible solutions to what the report seeks to achieve (Bentley 2003). References Audi Worldwide Home. (n.d.). Audi of America Luxury Has Progressed . Retrieved from https://www.audi.com/en.html Bentley, T. J. (2003). Report writing in business: the effective communication of information (Repr. ed.). London: Elsevier. OICA. (n.d.). OICA . Retrieved from http://www.oica.net/ Pride, W. M., Ferrell, O. C. (2012). Marketing (2012 ed.). Mason, Ohio: South-Western Cengage Learning. Proctor, T. (2000). Strategic Marketing An Introduction.. New York: Routledge. Toyota Motor Co rporation global website. (n.d.). Toyota Motor Corporation global This report on Volkswagen, Toyota, Nissan and Honda was written and submitted by user Giovani I. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Thursday, April 16, 2020
Writing Literature and Performance Essays
Writing Literature and Performance EssaysYour IB Extended Essay should look nothing like any other essay. It is designed to set an edge over the rest and force your reader to think more critically about your essay. And when it comes to such, literature and performance are essential elements of learning and creativity. Below you will find some tips on how to write the best literature and performance essay.The first thing you need to do is to plan out your essay. The more you know about the essay topic before you begin, the better you will be able to write it. This may seem obvious, but if you don't have a plan at the beginning, you may end up getting distracted by other matters in your mind. That's not a good thing when it comes to literature and performance. Writing a general outline is an important first step in creating the right theme for your essay.Writing what you know may sound simple, but many students don't understand that it can take away from the content of their essays. If you write everything as you see it, it will make it very difficult to change the theme and keep everything consistent. Try and stick to what you know rather than having to come up with new concepts to put into your essay.Use examples in your essay. They are a powerful tool that can help create consistency in your writing. Some examples are common tropes found in modern literature and others are themes from classical literature. You can even use current topics in a secondary way and construct an alternate version of your essay. You can choose to make your reading as successful as possible while also making sure it is completely original.Finally, writing carefully is also crucial in both literature and performance. Most writers become lazy when they start a writing project and they never finish because they end up skipping important steps that build structure and cohesion. This is especially true in the case of a literature and performance essay.Many writers look for shortcuts to wri ting effectively. They overlook the fact that a good structure is essential to great writing. Structure and formatting are not the same as grammar, but it is important to be aware of the difference between the two. Grammar has a lot to do with the style of a piece of writing, but it is also something that affects the actual content and structure of the piece.When it comes to literature and performance essay, your structure and style are what will set it apart from the rest. You must pay close attention to the structure of your essay to make sure your topic is consistently incorporated and flows well. Following the guidelines listed here can help you learn to create an effective theme that will set you apart from the rest.Hopefully this information on writing literature and performance essays will help you improve upon the essay sample you currently have. You can always talk to a faculty member or a friend to get some advice on writing the perfect essay.
Tuesday, April 14, 2020
Behaviors and Processes team leadership project and time management essays
Behaviors and Processes team leadership project and time management essays It is often asserted that life is a journey, not a destination. In other words, the process of learning as a group is often more instructive than a review of an individual or even a collective final product. One of the most instructive aspects of working as a team is the ability to observe and critically evaluate different time management strategies over the course of the learning process. To do so is particularly critical in the world of business, particularly businesses the embrace individuals from a For instance, different cultural contexts have different approaches towards time and time management. It has been anecdotally as well as anthropologically observed that some cultures (such as France and Italy) have a very diffuse attitude towards punctuality, where one's individual relational and immediate social contextual needs often surmount the desire to meet specific time goals. Thus,"10am' can mean anytime from 9:45 to 10:30. Other, more punctual cultures, such as our own are much more focused on the goal of meeting at specific hours. One recent immigrant to America commented "the Yellow Pages were something brand new for me when I first arrived in the U.S. I still had the habit of going to a store only to find out that it didn't have what I needed. My wife used to ask, Didn't you call before going there'' The notion of calling ahead of time requires planning and a future orientation, where my upbringing was in a present- Even within the U.S., of course, Northeasterners are supposed to be much more obsessed with meeting specific time limits and conforming to specific strictures than those from the West Coast and South. Even within our own team variations in temporal attitudes were observed. Peak and valley performance and times This does not mean that one attitude towards time management is ...
Saturday, March 21, 2020
KFC Marketing Strategies
KFC Marketing Strategies Introduction Kentucky Fried Chicken (KFC) is a world known chain of fast food restaurants based the United States. Itââ¬â¢s the worldââ¬â¢s most popular chain of restaurants that sells chicken pieces in a variety of forms.The company receives more than 12 million customers per day in its various restaurants based in 109 countries in the world. Harland Sanders is the person believed to have come up with this recipe more than half a century ago. The cooperation is part of the worldââ¬â¢s largest restaurant, Yum! Brands Inc.Advertising We will write a custom report sample on KFC Marketing Strategies specifically for you for only $16.05 $11/page Learn More Evolution of strategies used by KFC Over the years, KFC has used a number of business strategies that have enabled them to evolve from a one man business to a multi-billion dollar enterprise. One of the skills that it first utilized was ensuring that oneââ¬â¢s skills and knowledge is invaluable. Th e success of a business is greatly affected by the level of expertise the company brings in. it is obvious that the higher the level of skills and expertise, the greater the potential of business success. It is advisable that people set up businesses based on their own set of skills and areas of expertise just like the founder of KFC, Colonel Harland Sanders. His knowledge and expertise in preparing chicken meals contributed to the success and expansion of KFC (KFC Business Strategies 2011). Another strategy that was adopted was the strategy of achieving uniqueness. Being able to be set apart from other competitors goes a long way into improving the growth rate of any business. This is only achieved by doing things differently. It is therefore advised that the entrepreneur skims the market first in order to establish what they could do that is different from their competitors and it also has to be appealing to their customers. The way products are produced, packaged, delivered, or e ven service delivery to the customer has to be unique and different from other competitors. KFC came up with the pressure fried chicken which set them apart from other chicken restaurants. It also included a special blend of recipes and herbs that made their chicken taste different from the others. Sanders became very popular in the 1930ââ¬â¢s for using this technique. Persistence and focus is another strategy that KFC adopted when it started its business. At the start of every business it is never a guarantee that the business will be a success. It may take some time for the sales to go up and at times the business may even experience a loss. Persistence and focusing on what works and what doesnââ¬â¢t ensures that in the long run the business becomes a success. Colonel Sanders lost his business at the age of 65 but re-built it in ten years. This saw him opening a total of 600 franchises which saw him earn approximately $300, 000 before tax.Advertising Looking for repo rt on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bringing in experts into your business is a good way of ensuring that the business continues to build and grow. The experts can be partners or employees; however, they are the most important people who will structure the business into systems that will outlive even the founder of the business. In 1964, KFC allowed professional managers to take over the business. This saw the business grow from a one man business to multi-billion dollar franchise.It even expanded into the international market and established its outlets in various foreign countries. They believed that their products had a good market in other states other than the United States. Not only this, but also the production rate as compared to the consumers rate was profitable and they had little or no competition. Ironically, by 1992, KFC was collecting more revenue from the foreign markets than it was coll ecting from the United States. Push and pull strategy used by KFC The push and pull strategy is most efficient if a producer wants to supply their stock to stores and at the same time create a demand supply for their products. This is particularly effective for a business that is still starting. The push strategy is whereby the producer of the goods has to work extra hard in order to distribute their products to retailers and wholesalers. Fast moving consumer goods can work effectively well for the push strategy whereby the customers are ready to make purchasing decisions. The manufacturer can engage the retailers in promotion strategies such as face to face selling and encouraging them to stock the product (Kotler Armstrong 2010). Once the product has gained a good customer base, the product can sell itself and the pull strategy can then be in cooperated. The pull strategy is whereby the product has gained popularity and the consumer is actively seeking for this product. The deman d for the product is so high that retailers are making orders so as to stock their shelves and supply the customer with the product. This can only be made possible through advertising so that the brand is visible to the consumers as well as to the retailers. The pull strategy takes advantage of the supply-demand chain whereby the retailers will only stock goods that the consumer is interested in buying (Lamb, Hair McDaniel 2008). KFC has mostly utilized the push and pull strategy whereby it has managed to draw customers towards their products. It is famous for its company jingle, ââ¬Ëfinger licking goodââ¬â¢. They use it to create an impact to their customers and inform them of the product that they are selling. In their advertisements, they show person devouring a piece of chicken and this in turn makes the customer desire to have a piece of the KFC chicken. Advertising is a good way of ensuring that their customers are constantly reminded of how good their ââ¬Ëfinger lic kingââ¬â¢ chicken is. Coupons, entertainment, premiums and exhibitions, have all been utilized by KFC to enhance their sales. The company has come up with various incentives that attract its customers to buy their various chicken products.Advertising We will write a custom report sample on KFC Marketing Strategies specifically for you for only $16.05 $11/page Learn More For instance it offers free meals to the customers after the customer has spent a certain amount of money buying their products. A coupon is issued to the customer who in turn will use it to get their free meal. They also offer free meal vouchers using the print media whereby the customer cuts out the voucher and goes to one of their outlets to collect their meals. The 7 pââ¬â¢s of marketing The seven Pââ¬â¢s were developed as a strategy that aids to continually evaluate and re-evaluate business activities. The seven Pââ¬â¢s formula consists of: product, people, price, promotion, place, packaging, and positioning. They help to ensure that a business is on track and is achieving the maximum results possible for todayââ¬â¢s market place (Stephenson Thurman 2007). The product needs to be evaluated with the eyes of an outsider. This can be done by acting like an outside marketing consultant brought in to evaluate of the business is headed towards the right direction. The company chain of restaurants specializes in fried chicken served in a variety of forms. Itââ¬â¢s well known for its pressure fried and crispy chicken. KFC has managed to branch out internationally and sell its products according to the geographical needs of the customers. For instance, they have realized that the customer needs in North India are different from those in the south. Those in the north prefer to eat the chicken items while those in the south prefer to eat vegetarian items. They have therefore managed to determine the geographical demand of their items. In addition, it has m anaged to divide its customer base into different groups using a demographic basis. For instance, it has divided the groups according to gender, family size, age group, etc. This way, they have been able to identify the needs of the various groups and therefore provide them with products that will satisfy them. They have further divided their customer base into psychographic segments. This is a division based on social class, personality, or even lifestyle. These various categories of people have different demands and therefore KFC has managed to distribute products that cater for each of their needs. It is important to consider the location of oneââ¬â¢s business and thus this leads to the second P which is positioning. The location of a business directly affects its sales. In addition, an entrepreneur should know what the consumers think of his or her products on the ground.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More What is their position on the product in terms of its quality, and the services that are given to them? KFC has gone out on a limb by doing their market research and establishing what the consumer wants and what improvements can be made on their products. In order to satisfy their customers and improve their position in their customersââ¬â¢ minds and hearts, KFC produces the freshest and purest food. This gets the customers talking positively about their products and services to other people. Pricing, which is the third P in the seven Pââ¬â¢s, should be evaluated and re-evaluated every now and then. The entrepreneur should ensure that the prices are just right for the current market situation. It is advised that the prices should be readjusted every now and then to suit the customersââ¬â¢ needs and the market pricing. This therefore calls for an increase and a decrease in the prices. The entrepreneur should consider pairing up services with the goods that they are selling. This can be done by giving special offers and promotions accompanied with the products being sold. In addition it would also be a good idea to spread out the pricing of the products over a period of months or years to avoid losing customer base. Moreover, pricing should be done according to the effort put into producing a product. It would be considered to be more profitable to raise the price for a certain product if the effort that goes into it is equivalent to its pricing. Even though the percentage of customers may go down, the remaining percentage will generate profits on every sale. Before putting a price tag on its product, KFC looks at certain demographic factors such as age, gender, and household size. Although it has no age limit, KFCââ¬â¢s largest consumer group consists of young people regardless of their gender or gender roles. They have also found that their biggest consumers come from whole families rather than single households and thus they invented the ââ¬Ëfa mily mealsââ¬â¢ offer (.Kentucky Fried Chicken- KFC- Marketing Mix- Four Ps 2009). When pricing their products, KFC has looked at also economic factors. The income bracket determines which people the company will most likely target. In the beginning, their main focus was on the upper class but as years went by its focus shifted to include the lower and middle class families. Consumption behavior also determines the pricing of products according to which products the customers favor more to the least favored. Before determining the prices of their products, KFC first of all skims the market. They do this by pricing their products to suit the upper class before lowering their prices to accommodate the lower class category of people. Their prices also can be relatively compared to those of their competitors. KFC has dominated the chicken business and therefore their chicken products have a higher selling price than other fast food restaurants. However other products such as burgers and pizzas are sold at a lower price in order to attract customers. When pricing their products, they also consider the government tax and excise duty. Their prices are comparable to the products they give to the consumers as well as their market segment (Kentucky Fried Chicken- KFC- Marketing Mix- Four Ps 2009). Place is the fourth P. there are many ways in which a business enterprise can sell its products. First of all, the company may decide to sell its goods directly from its location or disperse agents on the ground to advertise and sell to potential customers. On the other hand, a company may utilize a variety of strategies such as telemarketing or through catalogues and mail orders. Either way, the company has to come up with a strategy that ensures the customer receives essential information that will equip them with knowledge to make a buying decision (Tracy 2004). The company must therefore ensure that the customer is able to access these services through the strategic loc ation of the business. KFC has utilized this strategy fully by coming up with a variety of services that they give to their customers. To begin with, they came up with the free home delivery strategy whose sole purpose was to deliver their products to homes and offices free of charge. They ensured that their customers didnââ¬â¢t have to travel long distances in order to access one of their outlets so they strategically put in place outlets around the city. KFC also didnââ¬â¢t leave out individuals that led a hectic lifestyle with little time to spare in preparing meals. It has catered well for such individuals by giving them a full meal in just minutes. Despite their high pricing, KFC has managed to control its pricing to suit all classes of people. KFC has cleverly placed its outlets in highly populated areas such as the urban areas which in turn bring in more profits for them. Schools, colleges, markets and cinemas are usually highly populated and therefore KFC has taken adv antage of this and situated their outlets in these areas. It utilizes the push strategy whereby it relies on its ability to sell its own products and services. Promotional efforts such as discounts can be used to help push their products and services through the distribution channels. This creates a sense of awareness, autonomy and it also sound attractive to the customer. Promotion is the fifth P in marketing. Businesses use this strategy to inform the customer of their products and services. This directly affects the sales of the businesses products if the promotion is done in the right way. Advertising slogans are the most common way of promoting products and services to customers. The way it is done will highly influence the customerââ¬â¢s interest. A slight adjustment to the advertisement slogan goes a long way to improve the company sales as the customers will always be talking about the products. It is of important try out various ways of advertising, promoting and selling of products. The same form of advertising may only work for a short period of time before the customers lose interest. Therefore to continue keeping the customer interested in the companyââ¬â¢s products and services, the form of advertising and promotion has to be re-evaluated from time to time (Tracy 2004). KFC uses promotion as the main tool for informing their customers of various offers on their chicken products. To begin with, their logo of the smiling colonel is most likely an image that makes customers associate KFC with chicken. They use a company jingle, ââ¬Ëfinger licking goodââ¬â¢, to create an impact to their customers. They show a normal person devouring a piece of chicken and this in turn makes the customer desire to have a piece of the KFC chicken pieces. This strategy has worked effectively in India where there is the largest market for chicken lovers. KFC uses advertisements to ensure that their customers are constantly reminded of how good their ââ¬Ëfi nger lickingââ¬â¢ chicken is. In order to enhance its overall image, the company sponsors various organizations such as the cricket team which spots the company logo on their uniforms when they go for their matches and tournaments. By using tools such as coupons, entertainment, premiums and exhibitions, KFC has managed to enhance its sales. The company has come up with various incentives that attract its customers to buy their various chicken products. For instance it offers free meals to the customers after the customer has spent a certain amount of money buying their products. A coupon is issued to the customer who in turn will use it to get their free meal. They also offer free meal vouchers using the print media whereby the customer cuts out the voucher and goes to one of their outlets to collect their meals. The sixth P is packaging. This is how the product being sold appeals to its customers. The packaging has to be attractive and clean. In addition, the customer has to be impressed on the very first encounter if the company wants to retain a good customer base. This calls for proper grooming of the hired personnel. They have to be properly dressed for the job and offer quality services. The offices and waiting rooms where the business is being conducted have to be thoroughly clean and presentable. Customers have to have a sense of trust when they make their purchase choices. It is important for the company to do some research and know what improvements to make on the quality of their packaging and what appeals to their customers. KFC is famous for its packaging. It is known for using the paper bucket for its large chicken orders and the use of a rotating bucket sign thatââ¬â¢s used in most outlets in the US. It is also environmentally conscious and has introduced the re-useable food container. The plastic plates have long been replaced with the paper serving boxes all in an effort to reduce environmental pollution. The final P is people. A company has to know what type of people to hire and what they can do best. The right people have to be hired to do the right job. When trying to establish a successful business, knowing which people will perform which tasks best is something that a company must initially consider before hiring any personnel. The right people may be able to propel the business into achieving maximum sales. KFC has hired personnel that are able to deal with their customers efficiently and ensure that their customers are satisfied. In addition, the personnel hired are allocated positions that suit their skills and abilities. Key challenges facing KFC KFC sells up to 850 million chickens a year. It does this in collaboration with other companies that slaughter and rear the chickens for them. However, KFC in collaboration with these companies has been accused of killing the chickens inhumanely and subjecting them to torture. They have been accused of standing by as chickens are crammed into cages resulting in b roken bones before theyââ¬â¢re slaughtered. Animal rights organizations have condemned these acts and this poses a problem for KFC if they intend to keep any customers. KFC has also faced problems with the health experts who claim that the oils used to make the chicken consist of Tranââ¬â¢s fats which result in complicated health issues such as obesity. Nutritionists and other health organizations have threatened to sue KFC if they do not change the kind of fat that they use to make their chicken products. Furthermore, the company has faced protests in India where angry farmers are against the company bringing in ââ¬Ëjunk foodââ¬â¢ to a nation that greatly suffers from malnutrition. The farmers fear that the number of growing fast food chain restaurants could deplete the country of their livestock and lead to deterioration of agricultural activities. How KFC can remain relevant in the market Consumersââ¬â¢ desire to have a healthier diet at KFC and the humane treatmen t of chickens is one of the challenges that KFC is facing today. These issues are closely related to the sales of the company and should therefore be addressed immediately if the company wants to maintain its customer base. A new marketing plan has to be designed in order to improve the overall image of KFC and attract more customers. The marketing strategy has to address the issue of torturing chickens and thus create solid revenue for the company. Reference List KFC Business Strategies.2011, Viewed on www.successprinciplesonline.com/business-strategies/kfc-business-str Kentucky Fried Chicken- KFC- Marketing Mix- Four Ps. 2009. Viewed on www.scribd.com//Kentucky-Fried-Chicken-KFC-Marketing-Mix-fo.. Kotler, P Armstrong, M. G. 2010. Principles of Marketing. New Jersey: Prentice Hall Lamb, W. C, Hair, F. J McDaniel, C. 2008. Marketing. Canada: Cengage Learning Stephenson, J Thurman, C. 2007.Ultimate Small Business Marketing Guide. Canada: Miller Works. Tracy, B. 2004. The 7 Ps of M arketing. Viewed on www.entrepreneur.com/article/70824
Wednesday, March 11, 2020
A change over time essays
A change over time essays At its peak the Roman Empire was roughly the size of the United States. This is due to the huge expanison during the years of 31 BC to 180 AD. The expansion took over not only land but a vast arrangement of peoples and their cultures. The Roman empirs was one of the most diverse empires to date, and while most assimilated to fit Roman standards, just as many kept their heritage. It is because of this diverse heritage and large expansion that caused the Romans to go through many economic, political, social, and religious changes throughout a three hundred year stretch. Between the years 100 AD and 400 AD the Roman empire would go through continuous change that would eventually be its own demise. Some people will argue that the Roman empire thrived because of its large cities and merchant trading. However, in all actuallity most of its important citizens were small independent farmers spread throughout the countryside. As time went on and Roman aristocrats became greedier and power hungry, small farms joined to make large estates ran by slaves. Slaves became the backbone of the Roman economy. Many slaves came from war, some because they were abandoned, but all worked with litttle or no return. That is why there were vital, they produced vast amounts of agriculture while costing nothing. However, when wars started dwindling and disease started spreading, the number of slaves available began to decrease as well. This was the beginning of the coloni, or land leased to peasants by the aristocrats to be worked on in return for foood and shelter. Even these workers slowly began to resemble semi-slaves. Taxation was also a big money supply. In the beginning only those wi th the right blood line was a citizen of the empire and were also the only ones taxed. This changed when it was declared that any free person was a citizen to the empire, therefore broadening taxation to all. Taxation veared its head most dramatically betwee...
Thursday, March 5, 2020
How to Write a Book About Your Life 10 Easy Steps to Tell Your Story
How to Write a Book About Your Life 10 Easy Steps to Tell Your Story How to Write a Book About Your Life: 10 Easy Steps to Tell Your Story Do you have an amazing life story you want to know how to write your life story, whether its just for you or so others can learn from you?Writing your life story is a bit of a different process from writing a novel or even writing about someone else.This is your story; rather than developing characters for a made-up story, itââ¬â¢s your personal life you are sharing with readers.Itââ¬â¢s a very vulnerable- and worthwhile- form of writing.If you have an incredible true story to tell about your life but arenââ¬â¢t sure where to start on how to write your life story, we can help.Here are the steps for writing a book about your life:Start by journaling or free-writingOutline and organize your notesPick a nonfiction genre to write inResearch for accuracyIdentify characters and perspectiveAdd speculationDetermine the settingRemember the dialoguePrepare for negative pushbackCommit to finishingNOTE: If youre ready to start writing about your lifeand publish your influential story, c heck out our VIP Self-Publishing Program where weve helped thousands do the same, successfully. Learn more about it hereWhy Write a Story About Your LifeMany people think they need to do something massive or be famous in order to write about their livesThats not true at all.In fact, more people can relate to regular, non-famous people and their struggles than they can those who have been in the limelight.The reason writing about your life is important is because you have a story. You have something worth sharing that can actually change the lives of others through your trials and tribulations.Even if youre not ready to write a memoir, you still have something valuable to share- knowledge gained through the years or maybe you just experienced a short, influential event in your life that you believe can help other.No matter what that story is, you can and you should tell it. How to Write a Book About Your Life in 10 Simple StepsSo youve discovered you have something to share with the worldbut what you dont know is how the heck to make it happen.Here are our top tips for writing your life story.#1 Journaling and Free-writingTake a few minutes to free write or journal each day, focusing on one memory. A good writing prompt for this free-write session is to write about a significant 24 hours in your life. This is just to help you get started. The memories written down from this significant moment in your life will be use later to build upon to create your nonfiction narrative.Even if you donââ¬â¢t ultimately use this particular memory in your overall narrative, getting into the habit of writing down memories will benefit you as a writer and help keep those memories fresh.Still feeling stuck? Explore using a nonfiction writing prompt to help you get started.#2 Outline and organizeAfter youââ¬â¢ve written down a variety of memories- whether theyââ¬â¢re a part of an overall narrative or a collection of essays- they now need to be organized into a coherent s tory in order to actually write it.Since youââ¬â¢re writing your life story, technically the plotline is already there; it just has to be written down and organized in a manner that will speak to your audience.However, if you are the more organized type and not a ââ¬Å"pantsterâ⬠like other writers, outlining what memories you want to include in your life story may help get the writing juices flowing.Not only can an outline help you get clear on the message and order youll write your book, it can also help you form writing goals that will set up a writing habit. These are two keys to actually finishing your book.Other writers struggle with writing unless they have an outline or book template, even if itââ¬â¢s a book outline of their own life. It all depends on you, the writer.We have a great video detailing how to outline a book you can check out right here to find a method that works best for you: #3 Pick your genreââ¬Å"Creative nonï ¬ ction has become the most pop ular genre in the literary and publishing communities.â⬠Lee Gutkind, What is Creative Nonfiction?There are several book genres that fall under the nonfiction genre: memoirs, essay collections, autobiographies, motivational books, and more.Since you are writing a book about your life, it might feel like you have to put it in the memoir genre, but thats not always the case.In fact, it might hurt your book sales to mislabel your book as a memoir when its actually more of a self-help in a specific category.An example of this is While We Slept by our own coach here at Self-Publishing School, Marcy Pusey.While this author does label this book as a memoir, it also fits in several other categories. These Amazon categories will help you 1) reach a wider audience and 2) help you tell the story in a way that will speak to those readers.If youre struggling to decide whether your book about your life is a memoir or autobiography, this can help:The main difference between memoirs and autob iographies are their focus. Memoirs focus primarily on one specific time, or ââ¬Å"memoryâ⬠of oneââ¬â¢s life, like a battle with a disease, traveling to a foreign country, or adopting a special pet.Autobiographies, or ââ¬Å"biographies of oneself,â⬠focus primarily on your entire life from start to finish- from when you were born until you die, or at least until the current moment in your life with details about achievements or notable moments.Autobiographies also tend to be a bit more factual than creative, though there have been some very well written autobiographies published.What if neither of these makes sense for my book about my life?Maybe you donââ¬â¢t have a specific period in you want to focus on, but donââ¬â¢t necessarily want to tell your entire life story from start to finish. This is where a collection of personal and/or lyrical essays may be more of your style.Think Mindy Kalingââ¬â¢s Is Everyone Hanging Out Without Me? and Why Not Me? Kaling is still telling her life story, or at least memorable moments in her life story, without necessarily being one complete narrative. Collections of personal essays are like the nonfiction version of a collection of short stories.If you are still uncertain about which nonfiction subgenre to write your life story in, this is a major topic covered in the Self-Publishing School VIP course. They take you through choosing your categories that will help your book sell the most.#4 ResearchRegardless of how you begin writing your life story- with free-writing or outlining- research can help you build on memories to create a fuller story and establish you as a credible writer.Memories are fickle, and we donââ¬â¢t always remember things correctly, especially if you are writing about something that happened many years ago.Researching for a book can seem like a daunting task. In fact, out of all the research youââ¬â¢ll end up doing, only a very small percentage will end up in your story. I n order to find that small percentage, however, you need to do your research.Here are some tips for book research when writing a book about your life:List memories or facts youre not 100% certain aboutAsk family members or others close to you for detailsGet quotes from those people if necessaryWhen writing and you come across something you need to research, simply make a note to research and keep writing so you can write faster#5 Identify characters and perspectiveThe people you have met in your life influenced you in some way, and as such, they will influence how you write your life story as well.Here are some tips to organize these characters for your story:Make a list of people, also known as characters in this case, who you want to include in your storyWrite down their description: physical appearance, age, background,Write down their relationship to you (and if youre close or distant to them)Check out this character bio template from Selfpublishing.com to help flesh these deta ils outThis will assist you in describing them in your narrative through the rule of show dont tell, that way readers can visualize them and understand how they affected your life personally.The only thing you may have to alter is a characterââ¬â¢s real name, or names. Changing names can protect a personââ¬â¢s true identity in their story. Unless you have permission to use someoneââ¬â¢s true name, change it and include a disclaimer at the beginning of your story. Make a note in your character list of names you change, that way you can keep track of whoââ¬â¢s who.Also, just because this is your life story- so technically, itââ¬â¢s told from your point-of-view- doesnââ¬â¢t mean you canââ¬â¢t explore the perspectives of the other characters in your story.Keeping other characterââ¬â¢s point-of-view in mind will give your story more dimension, and will help you to avoid a one-sided, train-of-thought narrative.#6 Add speculationUse speculation to fill in gaps in y our life story. Not sure if one of your characterââ¬â¢s motivations? Is your memory of the event a bit foggy? Using what you already know, combined with the research youââ¬â¢ve conducted, speculate to the best of your ability.Here is an example of writing speculation:I am not sure why my parents chose to end their marriage after 15 years together. They were always private people, and after their brief announcement to me about their separation, neither of them spoke a word to me about it ever again. Perhaps they were trying to spare me the heartache of the ordeal. I often wonder if my fathers time in the service made him distant from mother; that was the case with me. Maybe my mother, like me, became lonely as a result of that.Words and phrases like perhaps, maybe, and I wonder if show your reader that you, the narrator, are speculating.Try to find creative ways to speculate, as well. You are, in a sense, still telling a true story; youre using what you know to create a hypothe sis about something that is still a mystery to you.If you were to claim this hypothesis were true without facts to back it up, you could get end up in trouble.#7 Determine the settingReaders want to know where your life story took place, or the setting. Like fiction, you need to consider how the setting of this story affected you as a person.Here are some questions to help you discover the setting of your book:Where was this place?What did it look like?Did you enjoy living/visiting there?Do you remember any smells from the area?What was the culture like there?Were you a spectator of that culture or immersed in it?How did the setting contribute to your experience?What mood did that setting elicit?Details like these affected your life tremendously- maybe more than you realize- and therefore must be included in your narrative, just as they would be if this was a fictional story.Not only that, but this helps paint a much clearer picture for your readers and creates a more entertaining experience.#8 Remember the dialogueEven if youre writing a nonfiction book, the dialogue is still crucial.When you forget to write dialoguethe book can end up reading like a very boring textbook.Dialogue is what gives the writing- and the story itself- life.But that leaves the challenge of writing accurate dialogue. Unless you used a tape recorder or video to record a conversation, chances are youââ¬â¢re not going to recall previous conversations word-for-word.Just write down what you remember to the best of your ability, and paraphrase if you must. If you are still on good terms with the person youââ¬â¢re speaking within your memory, try contacting them to be sure that their memory of the conversation is similar to yours. You can even ask them to approve any written dialogue thats in quotes if its not 100% accurate to what was really said.Write dialogue the same way it would be used in a fiction book and remember to use correct dialogue formatting and tags.#9 Prepare for ne gative pushbackNot all of us have sweet stories with cute pets. Sometimes our memories and experiences are on the dark side- for example, The Kiss by Kathryn Harrison.This memoir focuses on the time in the authorââ¬â¢s life where she has a sexual (and incestuous) relationship with her father. She received a huge amount of negative reactions to her story.If you are going to write and publish a personal and scandalous true story about your life, steel yourself for these kinds of negative reactions, particularly from those in your life unhappy with you telling the story to begin with.Something this is just a part of becoming an author.Nonfiction writing that isnââ¬â¢t dark in nature is still liable of receiving negative feedback from those who appear in the story, even if their names are changed.Some people may react simply because they were written in the story at all.#10 Commit to finishing your book!Your story can only get out into the world if you commit to not only finishin g your first draft, but publishing your book.If youre ready to commit right now, we have a FREE training to help you through the next (and often most difficult) steps.
Subscribe to:
Posts (Atom)