KFC Marketing Strategies

KFC Marketing Strategies Introduction Kentucky Fried Chicken (KFC) is a world known chain of fast food restaurants based the United States. It’s the world’s most popular chain of restaurants that sells chicken pieces in a variety of forms.The company receives more than 12 million customers per day in its various restaurants based in 109 countries in the world. Harland Sanders is the person believed to have come up with this recipe more than half a century ago. The cooperation is part of the world’s largest restaurant, Yum! Brands Inc.Advertising We will write a custom report sample on KFC Marketing Strategies specifically for you for only $16.05 $11/page Learn More Evolution of strategies used by KFC Over the years, KFC has used a number of business strategies that have enabled them to evolve from a one man business to a multi-billion dollar enterprise. One of the skills that it first utilized was ensuring that one’s skills and knowledge is invaluable. Th e success of a business is greatly affected by the level of expertise the company brings in. it is obvious that the higher the level of skills and expertise, the greater the potential of business success. It is advisable that people set up businesses based on their own set of skills and areas of expertise just like the founder of KFC, Colonel Harland Sanders. His knowledge and expertise in preparing chicken meals contributed to the success and expansion of KFC (KFC Business Strategies 2011). Another strategy that was adopted was the strategy of achieving uniqueness. Being able to be set apart from other competitors goes a long way into improving the growth rate of any business. This is only achieved by doing things differently. It is therefore advised that the entrepreneur skims the market first in order to establish what they could do that is different from their competitors and it also has to be appealing to their customers. The way products are produced, packaged, delivered, or e ven service delivery to the customer has to be unique and different from other competitors. KFC came up with the pressure fried chicken which set them apart from other chicken restaurants. It also included a special blend of recipes and herbs that made their chicken taste different from the others. Sanders became very popular in the 1930’s for using this technique. Persistence and focus is another strategy that KFC adopted when it started its business. At the start of every business it is never a guarantee that the business will be a success. It may take some time for the sales to go up and at times the business may even experience a loss. Persistence and focusing on what works and what doesn’t ensures that in the long run the business becomes a success. Colonel Sanders lost his business at the age of 65 but re-built it in ten years. This saw him opening a total of 600 franchises which saw him earn approximately $300, 000 before tax.Advertising Looking for repo rt on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bringing in experts into your business is a good way of ensuring that the business continues to build and grow. The experts can be partners or employees; however, they are the most important people who will structure the business into systems that will outlive even the founder of the business. In 1964, KFC allowed professional managers to take over the business. This saw the business grow from a one man business to multi-billion dollar franchise.It even expanded into the international market and established its outlets in various foreign countries. They believed that their products had a good market in other states other than the United States. Not only this, but also the production rate as compared to the consumers rate was profitable and they had little or no competition. Ironically, by 1992, KFC was collecting more revenue from the foreign markets than it was coll ecting from the United States. Push and pull strategy used by KFC The push and pull strategy is most efficient if a producer wants to supply their stock to stores and at the same time create a demand supply for their products. This is particularly effective for a business that is still starting. The push strategy is whereby the producer of the goods has to work extra hard in order to distribute their products to retailers and wholesalers. Fast moving consumer goods can work effectively well for the push strategy whereby the customers are ready to make purchasing decisions. The manufacturer can engage the retailers in promotion strategies such as face to face selling and encouraging them to stock the product (Kotler Armstrong 2010). Once the product has gained a good customer base, the product can sell itself and the pull strategy can then be in cooperated. The pull strategy is whereby the product has gained popularity and the consumer is actively seeking for this product. The deman d for the product is so high that retailers are making orders so as to stock their shelves and supply the customer with the product. This can only be made possible through advertising so that the brand is visible to the consumers as well as to the retailers. The pull strategy takes advantage of the supply-demand chain whereby the retailers will only stock goods that the consumer is interested in buying (Lamb, Hair McDaniel 2008). KFC has mostly utilized the push and pull strategy whereby it has managed to draw customers towards their products. It is famous for its company jingle, ‘finger licking good’. They use it to create an impact to their customers and inform them of the product that they are selling. In their advertisements, they show person devouring a piece of chicken and this in turn makes the customer desire to have a piece of the KFC chicken. Advertising is a good way of ensuring that their customers are constantly reminded of how good their ‘finger lic king’ chicken is. Coupons, entertainment, premiums and exhibitions, have all been utilized by KFC to enhance their sales. The company has come up with various incentives that attract its customers to buy their various chicken products.Advertising We will write a custom report sample on KFC Marketing Strategies specifically for you for only $16.05 $11/page Learn More For instance it offers free meals to the customers after the customer has spent a certain amount of money buying their products. A coupon is issued to the customer who in turn will use it to get their free meal. They also offer free meal vouchers using the print media whereby the customer cuts out the voucher and goes to one of their outlets to collect their meals. The 7 p’s of marketing The seven P’s were developed as a strategy that aids to continually evaluate and re-evaluate business activities. The seven P’s formula consists of: product, people, price, promotion, place, packaging, and positioning. They help to ensure that a business is on track and is achieving the maximum results possible for today’s market place (Stephenson Thurman 2007). The product needs to be evaluated with the eyes of an outsider. This can be done by acting like an outside marketing consultant brought in to evaluate of the business is headed towards the right direction. The company chain of restaurants specializes in fried chicken served in a variety of forms. It’s well known for its pressure fried and crispy chicken. KFC has managed to branch out internationally and sell its products according to the geographical needs of the customers. For instance, they have realized that the customer needs in North India are different from those in the south. Those in the north prefer to eat the chicken items while those in the south prefer to eat vegetarian items. They have therefore managed to determine the geographical demand of their items. In addition, it has m anaged to divide its customer base into different groups using a demographic basis. For instance, it has divided the groups according to gender, family size, age group, etc. This way, they have been able to identify the needs of the various groups and therefore provide them with products that will satisfy them. They have further divided their customer base into psychographic segments. This is a division based on social class, personality, or even lifestyle. These various categories of people have different demands and therefore KFC has managed to distribute products that cater for each of their needs. It is important to consider the location of one’s business and thus this leads to the second P which is positioning. The location of a business directly affects its sales. In addition, an entrepreneur should know what the consumers think of his or her products on the ground.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More What is their position on the product in terms of its quality, and the services that are given to them? KFC has gone out on a limb by doing their market research and establishing what the consumer wants and what improvements can be made on their products. In order to satisfy their customers and improve their position in their customers’ minds and hearts, KFC produces the freshest and purest food. This gets the customers talking positively about their products and services to other people. Pricing, which is the third P in the seven P’s, should be evaluated and re-evaluated every now and then. The entrepreneur should ensure that the prices are just right for the current market situation. It is advised that the prices should be readjusted every now and then to suit the customers’ needs and the market pricing. This therefore calls for an increase and a decrease in the prices. The entrepreneur should consider pairing up services with the goods that they are selling. This can be done by giving special offers and promotions accompanied with the products being sold. In addition it would also be a good idea to spread out the pricing of the products over a period of months or years to avoid losing customer base. Moreover, pricing should be done according to the effort put into producing a product. It would be considered to be more profitable to raise the price for a certain product if the effort that goes into it is equivalent to its pricing. Even though the percentage of customers may go down, the remaining percentage will generate profits on every sale. Before putting a price tag on its product, KFC looks at certain demographic factors such as age, gender, and household size. Although it has no age limit, KFC’s largest consumer group consists of young people regardless of their gender or gender roles. They have also found that their biggest consumers come from whole families rather than single households and thus they invented the ‘fa mily meals’ offer (.Kentucky Fried Chicken- KFC- Marketing Mix- Four Ps 2009). When pricing their products, KFC has looked at also economic factors. The income bracket determines which people the company will most likely target. In the beginning, their main focus was on the upper class but as years went by its focus shifted to include the lower and middle class families. Consumption behavior also determines the pricing of products according to which products the customers favor more to the least favored. Before determining the prices of their products, KFC first of all skims the market. They do this by pricing their products to suit the upper class before lowering their prices to accommodate the lower class category of people. Their prices also can be relatively compared to those of their competitors. KFC has dominated the chicken business and therefore their chicken products have a higher selling price than other fast food restaurants. However other products such as burgers and pizzas are sold at a lower price in order to attract customers. When pricing their products, they also consider the government tax and excise duty. Their prices are comparable to the products they give to the consumers as well as their market segment (Kentucky Fried Chicken- KFC- Marketing Mix- Four Ps 2009). Place is the fourth P. there are many ways in which a business enterprise can sell its products. First of all, the company may decide to sell its goods directly from its location or disperse agents on the ground to advertise and sell to potential customers. On the other hand, a company may utilize a variety of strategies such as telemarketing or through catalogues and mail orders. Either way, the company has to come up with a strategy that ensures the customer receives essential information that will equip them with knowledge to make a buying decision (Tracy 2004). The company must therefore ensure that the customer is able to access these services through the strategic loc ation of the business. KFC has utilized this strategy fully by coming up with a variety of services that they give to their customers. To begin with, they came up with the free home delivery strategy whose sole purpose was to deliver their products to homes and offices free of charge. They ensured that their customers didn’t have to travel long distances in order to access one of their outlets so they strategically put in place outlets around the city. KFC also didn’t leave out individuals that led a hectic lifestyle with little time to spare in preparing meals. It has catered well for such individuals by giving them a full meal in just minutes. Despite their high pricing, KFC has managed to control its pricing to suit all classes of people. KFC has cleverly placed its outlets in highly populated areas such as the urban areas which in turn bring in more profits for them. Schools, colleges, markets and cinemas are usually highly populated and therefore KFC has taken adv antage of this and situated their outlets in these areas. It utilizes the push strategy whereby it relies on its ability to sell its own products and services. Promotional efforts such as discounts can be used to help push their products and services through the distribution channels. This creates a sense of awareness, autonomy and it also sound attractive to the customer. Promotion is the fifth P in marketing. Businesses use this strategy to inform the customer of their products and services. This directly affects the sales of the businesses products if the promotion is done in the right way. Advertising slogans are the most common way of promoting products and services to customers. The way it is done will highly influence the customer’s interest. A slight adjustment to the advertisement slogan goes a long way to improve the company sales as the customers will always be talking about the products. It is of important try out various ways of advertising, promoting and selling of products. The same form of advertising may only work for a short period of time before the customers lose interest. Therefore to continue keeping the customer interested in the company’s products and services, the form of advertising and promotion has to be re-evaluated from time to time (Tracy 2004). KFC uses promotion as the main tool for informing their customers of various offers on their chicken products. To begin with, their logo of the smiling colonel is most likely an image that makes customers associate KFC with chicken. They use a company jingle, ‘finger licking good’, to create an impact to their customers. They show a normal person devouring a piece of chicken and this in turn makes the customer desire to have a piece of the KFC chicken pieces. This strategy has worked effectively in India where there is the largest market for chicken lovers. KFC uses advertisements to ensure that their customers are constantly reminded of how good their ‘fi nger licking’ chicken is. In order to enhance its overall image, the company sponsors various organizations such as the cricket team which spots the company logo on their uniforms when they go for their matches and tournaments. By using tools such as coupons, entertainment, premiums and exhibitions, KFC has managed to enhance its sales. The company has come up with various incentives that attract its customers to buy their various chicken products. For instance it offers free meals to the customers after the customer has spent a certain amount of money buying their products. A coupon is issued to the customer who in turn will use it to get their free meal. They also offer free meal vouchers using the print media whereby the customer cuts out the voucher and goes to one of their outlets to collect their meals. The sixth P is packaging. This is how the product being sold appeals to its customers. The packaging has to be attractive and clean. In addition, the customer has to be impressed on the very first encounter if the company wants to retain a good customer base. This calls for proper grooming of the hired personnel. They have to be properly dressed for the job and offer quality services. The offices and waiting rooms where the business is being conducted have to be thoroughly clean and presentable. Customers have to have a sense of trust when they make their purchase choices. It is important for the company to do some research and know what improvements to make on the quality of their packaging and what appeals to their customers. KFC is famous for its packaging. It is known for using the paper bucket for its large chicken orders and the use of a rotating bucket sign that’s used in most outlets in the US. It is also environmentally conscious and has introduced the re-useable food container. The plastic plates have long been replaced with the paper serving boxes all in an effort to reduce environmental pollution. The final P is people. A company has to know what type of people to hire and what they can do best. The right people have to be hired to do the right job. When trying to establish a successful business, knowing which people will perform which tasks best is something that a company must initially consider before hiring any personnel. The right people may be able to propel the business into achieving maximum sales. KFC has hired personnel that are able to deal with their customers efficiently and ensure that their customers are satisfied. In addition, the personnel hired are allocated positions that suit their skills and abilities. Key challenges facing KFC KFC sells up to 850 million chickens a year. It does this in collaboration with other companies that slaughter and rear the chickens for them. However, KFC in collaboration with these companies has been accused of killing the chickens inhumanely and subjecting them to torture. They have been accused of standing by as chickens are crammed into cages resulting in b roken bones before they’re slaughtered. Animal rights organizations have condemned these acts and this poses a problem for KFC if they intend to keep any customers. KFC has also faced problems with the health experts who claim that the oils used to make the chicken consist of Tran’s fats which result in complicated health issues such as obesity. Nutritionists and other health organizations have threatened to sue KFC if they do not change the kind of fat that they use to make their chicken products. Furthermore, the company has faced protests in India where angry farmers are against the company bringing in ‘junk food’ to a nation that greatly suffers from malnutrition. The farmers fear that the number of growing fast food chain restaurants could deplete the country of their livestock and lead to deterioration of agricultural activities. How KFC can remain relevant in the market Consumers’ desire to have a healthier diet at KFC and the humane treatmen t of chickens is one of the challenges that KFC is facing today. These issues are closely related to the sales of the company and should therefore be addressed immediately if the company wants to maintain its customer base. A new marketing plan has to be designed in order to improve the overall image of KFC and attract more customers. The marketing strategy has to address the issue of torturing chickens and thus create solid revenue for the company. Reference List KFC Business Strategies.2011, Viewed on www.successprinciplesonline.com/business-strategies/kfc-business-str Kentucky Fried Chicken- KFC- Marketing Mix- Four Ps. 2009. Viewed on www.scribd.com//Kentucky-Fried-Chicken-KFC-Marketing-Mix-fo.. Kotler, P Armstrong, M. G. 2010. Principles of Marketing. New Jersey: Prentice Hall Lamb, W. C, Hair, F. J McDaniel, C. 2008. Marketing. Canada: Cengage Learning Stephenson, J Thurman, C. 2007.Ultimate Small Business Marketing Guide. Canada: Miller Works. Tracy, B. 2004. The 7 Ps of M arketing. Viewed on www.entrepreneur.com/article/70824

A change over time essays

A change over time essays At its peak the Roman Empire was roughly the size of the United States. This is due to the huge expanison during the years of 31 BC to 180 AD. The expansion took over not only land but a vast arrangement of peoples and their cultures. The Roman empirs was one of the most diverse empires to date, and while most assimilated to fit Roman standards, just as many kept their heritage. It is because of this diverse heritage and large expansion that caused the Romans to go through many economic, political, social, and religious changes throughout a three hundred year stretch. Between the years 100 AD and 400 AD the Roman empire would go through continuous change that would eventually be its own demise. Some people will argue that the Roman empire thrived because of its large cities and merchant trading. However, in all actuallity most of its important citizens were small independent farmers spread throughout the countryside. As time went on and Roman aristocrats became greedier and power hungry, small farms joined to make large estates ran by slaves. Slaves became the backbone of the Roman economy. Many slaves came from war, some because they were abandoned, but all worked with litttle or no return. That is why there were vital, they produced vast amounts of agriculture while costing nothing. However, when wars started dwindling and disease started spreading, the number of slaves available began to decrease as well. This was the beginning of the coloni, or land leased to peasants by the aristocrats to be worked on in return for foood and shelter. Even these workers slowly began to resemble semi-slaves. Taxation was also a big money supply. In the beginning only those wi th the right blood line was a citizen of the empire and were also the only ones taxed. This changed when it was declared that any free person was a citizen to the empire, therefore broadening taxation to all. Taxation veared its head most dramatically betwee...

How to Write a Book About Your Life 10 Easy Steps to Tell Your Story

How to Write a Book About Your Life 10 Easy Steps to Tell Your Story How to Write a Book About Your Life: 10 Easy Steps to Tell Your Story Do you have an amazing life story you want to know how to write your life story, whether its just for you or so others can learn from you?Writing your life story is a bit of a different process from writing a novel or even writing about someone else.This is your story; rather than developing characters for a made-up story, it’s your personal life you are sharing with readers.It’s a very vulnerable- and worthwhile- form of writing.If you have an incredible true story to tell about your life but aren’t sure where to start on how to write your life story, we can help.Here are the steps for writing a book about your life:Start by journaling or free-writingOutline and organize your notesPick a nonfiction genre to write inResearch for accuracyIdentify characters and perspectiveAdd speculationDetermine the settingRemember the dialoguePrepare for negative pushbackCommit to finishingNOTE: If youre ready to start writing about your lifeand publish your influential story, c heck out our VIP Self-Publishing Program where weve helped thousands do the same, successfully. Learn more about it hereWhy Write a Story About Your LifeMany people think they need to do something massive or be famous in order to write about their livesThats not true at all.In fact, more people can relate to regular, non-famous people and their struggles than they can those who have been in the limelight.The reason writing about your life is important is because you have a story. You have something worth sharing that can actually change the lives of others through your trials and tribulations.Even if youre not ready to write a memoir, you still have something valuable to share- knowledge gained through the years or maybe you just experienced a short, influential event in your life that you believe can help other.No matter what that story is, you can and you should tell it. How to Write a Book About Your Life in 10 Simple StepsSo youve discovered you have something to share with the worldbut what you dont know is how the heck to make it happen.Here are our top tips for writing your life story.#1 Journaling and Free-writingTake a few minutes to free write or journal each day, focusing on one memory. A good writing prompt for this free-write session is to write about a significant 24 hours in your life. This is just to help you get started. The memories written down from this significant moment in your life will be use later to build upon to create your nonfiction narrative.Even if you don’t ultimately use this particular memory in your overall narrative, getting into the habit of writing down memories will benefit you as a writer and help keep those memories fresh.Still feeling stuck? Explore using a nonfiction writing prompt to help you get started.#2 Outline and organizeAfter you’ve written down a variety of memories- whether they’re a part of an overall narrative or a collection of essays- they now need to be organized into a coherent s tory in order to actually write it.Since you’re writing your life story, technically the plotline is already there; it just has to be written down and organized in a manner that will speak to your audience.However, if you are the more organized type and not a â€Å"pantster† like other writers, outlining what memories you want to include in your life story may help get the writing juices flowing.Not only can an outline help you get clear on the message and order youll write your book, it can also help you form writing goals that will set up a writing habit. These are two keys to actually finishing your book.Other writers struggle with writing unless they have an outline or book template, even if it’s a book outline of their own life. It all depends on you, the writer.We have a great video detailing how to outline a book you can check out right here to find a method that works best for you: #3 Pick your genreâ€Å"Creative nonï ¬ ction has become the most pop ular genre in the literary and publishing communities.† Lee Gutkind, What is Creative Nonfiction?There are several book genres that fall under the nonfiction genre: memoirs, essay collections, autobiographies, motivational books, and more.Since you are writing a book about your life, it might feel like you have to put it in the memoir genre, but thats not always the case.In fact, it might hurt your book sales to mislabel your book as a memoir when its actually more of a self-help in a specific category.An example of this is While We Slept by our own coach here at Self-Publishing School, Marcy Pusey.While this author does label this book as a memoir, it also fits in several other categories. These Amazon categories will help you 1) reach a wider audience and 2) help you tell the story in a way that will speak to those readers.If youre struggling to decide whether your book about your life is a memoir or autobiography, this can help:The main difference between memoirs and autob iographies are their focus. Memoirs focus primarily on one specific time, or â€Å"memory† of one’s life, like a battle with a disease, traveling to a foreign country, or adopting a special pet.Autobiographies, or â€Å"biographies of oneself,† focus primarily on your entire life from start to finish- from when you were born until you die, or at least until the current moment in your life with details about achievements or notable moments.Autobiographies also tend to be a bit more factual than creative, though there have been some very well written autobiographies published.What if neither of these makes sense for my book about my life?Maybe you don’t have a specific period in you want to focus on, but don’t necessarily want to tell your entire life story from start to finish. This is where a collection of personal and/or lyrical essays may be more of your style.Think Mindy Kaling’s Is Everyone Hanging Out Without Me? and Why Not Me? Kaling is still telling her life story, or at least memorable moments in her life story, without necessarily being one complete narrative. Collections of personal essays are like the nonfiction version of a collection of short stories.If you are still uncertain about which nonfiction subgenre to write your life story in, this is a major topic covered in the Self-Publishing School VIP course. They take you through choosing your categories that will help your book sell the most.#4 ResearchRegardless of how you begin writing your life story- with free-writing or outlining- research can help you build on memories to create a fuller story and establish you as a credible writer.Memories are fickle, and we don’t always remember things correctly, especially if you are writing about something that happened many years ago.Researching for a book can seem like a daunting task. In fact, out of all the research you’ll end up doing, only a very small percentage will end up in your story. I n order to find that small percentage, however, you need to do your research.Here are some tips for book research when writing a book about your life:List memories or facts youre not 100% certain aboutAsk family members or others close to you for detailsGet quotes from those people if necessaryWhen writing and you come across something you need to research, simply make a note to research and keep writing so you can write faster#5 Identify characters and perspectiveThe people you have met in your life influenced you in some way, and as such, they will influence how you write your life story as well.Here are some tips to organize these characters for your story:Make a list of people, also known as characters in this case, who you want to include in your storyWrite down their description: physical appearance, age, background,Write down their relationship to you (and if youre close or distant to them)Check out this character bio template from Selfpublishing.com to help flesh these deta ils outThis will assist you in describing them in your narrative through the rule of show dont tell, that way readers can visualize them and understand how they affected your life personally.The only thing you may have to alter is a character’s real name, or names. Changing names can protect a person’s true identity in their story. Unless you have permission to use someone’s true name, change it and include a disclaimer at the beginning of your story. Make a note in your character list of names you change, that way you can keep track of who’s who.Also, just because this is your life story- so technically, it’s told from your point-of-view- doesn’t mean you can’t explore the perspectives of the other characters in your story.Keeping other character’s point-of-view in mind will give your story more dimension, and will help you to avoid a one-sided, train-of-thought narrative.#6 Add speculationUse speculation to fill in gaps in y our life story. Not sure if one of your character’s motivations? Is your memory of the event a bit foggy? Using what you already know, combined with the research you’ve conducted, speculate to the best of your ability.Here is an example of writing speculation:I am not sure why my parents chose to end their marriage after 15 years together. They were always private people, and after their brief announcement to me about their separation, neither of them spoke a word to me about it ever again. Perhaps they were trying to spare me the heartache of the ordeal. I often wonder if my fathers time in the service made him distant from mother; that was the case with me. Maybe my mother, like me, became lonely as a result of that.Words and phrases like perhaps, maybe, and I wonder if show your reader that you, the narrator, are speculating.Try to find creative ways to speculate, as well. You are, in a sense, still telling a true story; youre using what you know to create a hypothe sis about something that is still a mystery to you.If you were to claim this hypothesis were true without facts to back it up, you could get end up in trouble.#7 Determine the settingReaders want to know where your life story took place, or the setting. Like fiction, you need to consider how the setting of this story affected you as a person.Here are some questions to help you discover the setting of your book:Where was this place?What did it look like?Did you enjoy living/visiting there?Do you remember any smells from the area?What was the culture like there?Were you a spectator of that culture or immersed in it?How did the setting contribute to your experience?What mood did that setting elicit?Details like these affected your life tremendously- maybe more than you realize- and therefore must be included in your narrative, just as they would be if this was a fictional story.Not only that, but this helps paint a much clearer picture for your readers and creates a more entertaining experience.#8 Remember the dialogueEven if youre writing a nonfiction book, the dialogue is still crucial.When you forget to write dialoguethe book can end up reading like a very boring textbook.Dialogue is what gives the writing- and the story itself- life.But that leaves the challenge of writing accurate dialogue. Unless you used a tape recorder or video to record a conversation, chances are you’re not going to recall previous conversations word-for-word.Just write down what you remember to the best of your ability, and paraphrase if you must. If you are still on good terms with the person you’re speaking within your memory, try contacting them to be sure that their memory of the conversation is similar to yours. You can even ask them to approve any written dialogue thats in quotes if its not 100% accurate to what was really said.Write dialogue the same way it would be used in a fiction book and remember to use correct dialogue formatting and tags.#9 Prepare for ne gative pushbackNot all of us have sweet stories with cute pets. Sometimes our memories and experiences are on the dark side- for example, The Kiss by Kathryn Harrison.This memoir focuses on the time in the author’s life where she has a sexual (and incestuous) relationship with her father. She received a huge amount of negative reactions to her story.If you are going to write and publish a personal and scandalous true story about your life, steel yourself for these kinds of negative reactions, particularly from those in your life unhappy with you telling the story to begin with.Something this is just a part of becoming an author.Nonfiction writing that isn’t dark in nature is still liable of receiving negative feedback from those who appear in the story, even if their names are changed.Some people may react simply because they were written in the story at all.#10 Commit to finishing your book!Your story can only get out into the world if you commit to not only finishin g your first draft, but publishing your book.If youre ready to commit right now, we have a FREE training to help you through the next (and often most difficult) steps.