Outline of research paper Impact of the Internet on a Small Business Assignment

Outline of research paper Impact of the Internet on a Small Business - Assignment Example Poon (1997) also discussed some research findings regarding competitive advantage and the extent to which the Internet helps in achieving that advantage. The Net Imperative (2009) and other Internet sources were also used as references in making their findings enhanced the contents of this paper. The rest of the paper includes the perspectives and interpretation of the researcher based on the sources used, both offline and online. Among the major findings of the research suggest that the positive impacts outweigh those of the negative. According to Poon (1997), the Internet affects small businesses especially inter-organizational and enterprise-to-consumer because IT costs are relatively low and efficient. Furthermore, the Internet also intensifies relations with trading partners by requesting quotes or perishable stocks of goods through online auction (The Net Imperative, 1999). In addition, the Internet is also a major help in locating and purchasing resources from distant market while it lessens the costs of marketing because it lessens the overseas taxes. In other cases, off-shoring is also a positive impact of the Internet because small companies with high operating cost in their home country can venture into overseas business in countries with lower operational costs. On the contrary, the research also reported the negative impact of Internet in terms of the company’s competitive advantage over b ig industries since both engage in Internet marketing and operations, as well. Lastly, Internet security is also a negative impact since information about the company, as well as its transactions and strategies, are also available via websites and blogs. The Internet has both positive and negative impacts to small businesses. The positive impacts outweigh the negative. Therefore, the Internet is a vital tool in today’s

Marketing Mix and Market Segmentation Research Paper

Marketing Mix and Market Segmentation - Research Paper Example They will be priced at $3.00 for the 250-gram burger. The company will establish restaurants in different locations where the burgers can be marketed. Customers will also have the opportunity to order the burgers from online platforms, both television and billboards will be used as the main marketing strategies integrated closely with digital marketing. Environmental factors such as social, economic, competitive, regulatory, and technological factors will affect the strategies developed in the marketing of the beef burgers. Evidently, there are ethical issues associated with the sale of beef burgers such as the need for companies to consider self-regulation in food advertisements as well as the promotion of quality and healthy foods. The business will also need to exhibit social responsibility by participating in the campaign against obesity (KoÃ… ¡Ãƒ ºtovà ¡ & Jarossovà ¡, 2014). If the business succeeds in the local market, there are opportunities for expanding into foreign markets after a critical market analysis. After considering the facts in this report, it is recommended that the beef burger business is a viable product that will register increased profitability in the future. The 4Ps represent one of the commonest and regularly used marketing mix approaches. The 4Ps approach was developed in 1960 and has been in use over the years. The 4Ps denote the product, price, promotion, and the place. Product: The beef burgers that will be sold will promote healthy eating and will have a diverse nutritional composition with the brand name H-beef burgers. The burgers will comprise of 100% pure ground beef that will be seasoned using pepper and salt. Other varieties will have cheese, onions, and other types of seasonings. The beef burger will provide energy, protein, carbohydrates, sugar, fat, dietary fiber, and sodium (Mckeown & Werner, 2010). The smallest size of  the burger will be 250 grams, which will represent a single serving.  

Corporate Governance and Ethical Responsibility Research Paper

Corporate Governance and Ethical Responsibility - Research Paper Example 46; Wolper, 2004, pp. 164). Based on their relationship to the organization, external stakeholders may be categorized as input providers, competitors, and special interest group (Wolper, 2004, pp. 161-163). Following the above definitions, three internal and external stakeholders that Dr. DoRight might have to deal daily at the Universal Human Care Hospital are its doctors and nurses, its patients and the pharmaceutical companies. The doctors and nurses, being employees of the hospital, bound by its VMG and policies are expected to provide satisfactory healthcare; thus, they are considered internal stakeholders. The patients, being one of the hospital’s input providers based on their interest to get proper medication at a reasonable rate, and the pharmaceutical companies, being one of the hospital’s suppliers, which are expected to supply safe and effective drugs and other medical paraphernalia, are both considered external stakeholders. As the hired hospital president tasked to supervise and monitor the hospital’s 5,000 workforces to address the hospital’s various stakeholders, Dr. DoRight’s duty of loyalty to doctors and nurses is to ensure that they do their jobs responsibly. As such their illegal activities and negligence must be stopped, because failure to do so would jeopardize the integrity of the hospital that would consequently harm the corporation’s interest. As defined in the American corporate law tradition, â€Å"the duty of loyalty is the obligation to act in good faith to advance the best interests of the corporation† (Strine, Hamermesh, Balotti & Gorris, 2009, p. ii). In short, whatever Dr. DoRight does should be for the best interest of the hospital provided it does not violate the constitution and federal and universal laws (Palmiter, 2010). To hospital patients, Dr. DoRight’s duty of loyalty is to ensure that they get safe and sound healthcare. Such is in the best interest of the corpora tion, because by providing effective and safe healthcare, the hospital is not only living to its sworn VMG but could also increase patient patronage that could mean greater profit. To pharmaceutical companies, Dr. DoRight’s duty of loyalty is to act in good faith by transacting with these companies only as authorized by the hospital’s Board of Directors and only in pursuit for the best interest of the hospital. For example, Dr. DoRight should not endorse pharmaceutical products that are not needed by the hospital, that are unsafe or overpriced; even if his endorsement would earn him a considerable commission. Thus Dr. DoRight should put the interest of the hospital above his own personal interest. 2. Potential Conflicts of Interest between Internal and External Stakeholders Stakeholders’ interests may not always conform to each other, primarily due to the different roles each play in the organization. Thus Dr. DoRight may confront an in-role conflict between his duties of loyalty to doctors and nurses and to patients in Universal Human Care Hospital. As the investigation of the illegal procedures and negligence of the hospital’s doctors and nurses drags on for two years, patients remain untreated effectively causing their deaths. Dr. DoRight, knowing that both parties have fundamental rights – the right of doctors and nurses to fair investigation and the rights of patients to safe and effective

SOCIAL MEDIA CAMPAIGN Essay Example | Topics and Well Written Essays - 500 words

SOCIAL MEDIA CAMPAIGN - Essay Example Before creating an effective campaign, you need to understand people or the customers that you are trying to reach. This Understanding needs to go beyond the common demographic information, and that is in terms of education age and gender. For instance, by implementing thoughtful an effective social media campaign, try to adopt the latest media site so as to reach a lot of people. Always the desire to promote a one on one talk should be there (creative, retrieved on March 3, 2015). Social media is all about engaging and participating, monitoring and listening and then pushing forward to achieve your goal. Having a plan, the next thing is to create the content. Social media competition is all about the content of the product or service given. Great content is achieved through understanding your space on the social media and uncovering trends. Finally, be clear in order to offer a fresh perspective too. This will promote the business and intern raise your ranking on the site. With the content at hand, there will be a need to determine where the content will be on the site. Position of the content on the site helps customer know where to find what they need. URL, title tag, the writers of content are just but the example of what customer will find there. With the three steps above; you will need to spread or have an advertisement of it. Creating optimal is achieved by making sure that the information is shared quickly with a click of a button. A repacked message being at the fingertips, it will be easy for someone to share the information with a friend but only if the information is relevant, interesting and exciting. It is time for the content you have to get the promotion in this section. The main goal here is to build links that will promote directly the new content rather than linking directly to the sites homepage. It can be achieved by announcing the content on the social sites and promoting the it via social media and finally posting a

McKenzie Corporations Capital Budgeting Assignment

McKenzie Corporations Capital Budgeting - Assignment Example It is of immense importance that one gets the knowledge on the market as well as comprehends the nature of the economy. Based on the calculated values the stockholders are better off with an expansion in the company. This is because the value is higher by $9 million that implies that the firm's value, as well as the profits, would increase. Question 2 Debt of Company - $34 million Expected value of debt without the expansion = 0.30*34 + 0.50*34 + 0.20*34 = $34 million. The expansion is fully financed by equity this implies that the debt does not change. Therefore, the value of expected debt will remain the same with no changes. Question 3 Expected value of the company without expansion =E (value of company) =P (Low)*V (Low) +P (Normal)*V (Normal) + P (High)*V (High) =0.3*30 +0.5*35 + 0.2*51 = $36.7 million Expected value of the company with expansion =E (value of company) =P (Low)*V (Low) + P (Normal)*V (Normal) +P (High)*V (High) - Cost of financing = .30*33 + .50*46 + .20*64 -8.4 = $ 37.3 million The value of debt remains the same this implies that the additional value would be for the stockholders. The value expected for the stockholders = 0.6 million while the expected value for the bondholders =0. Change in the expected net Value due to the expansion =37.3 - 36.7= 0.6 million Question 4 An expansion of the company there will lead to a decrease in debt to equity ratio as well as long-term risk of the company. This is because the equity of the company will rise. The bond value, as well as the price of bonds for the company, will increase. This will also be accompanied by an increase in the profits to both stockholders as well as bondholders of the company (Ross, 390). Without an expansion, the value of bonds in the company will not change. The status of the bondholders remains unchanged, as well. The value of the debt remains as $34 million. Question 5 Without expansion, the equity of the company remains the same in the next year as in the current year. This is since additional capital will not be necessary if there is no expansion. Debt is, therefore, not of the essence in both the present and the future the company as it will not be able to borrow (Ross, 390). This will be in the case where the company continues to decrease their current debt. The company will not have greater equity in the next year once the debt covenants are over. This implies that the company will not access the financing it needs to expand. If the company expands, it will not be able to raise the debt. This is because they are prohibited from issuing any additional borrowing. They would then need to do the expansion by means of equity

Allegory of the Cave Essay Example | Topics and Well Written Essays - 500 words - 2

Allegory of the Cave - Essay Example I have personally been caught up in a cave situation with the belief in the stereotype that men do better academically than women. This is a stereotype I had lived with for long time and would usually feel agitated to find women classmates beat me in my fourth grade. The thinking that women are inferior in academics compared to men is indeed a stereotype because some women have achieved great academic success than me. I see my situation similar to Plato’s case when some human figures remain chained under the caves, away from light and that life is indeed civilized and enjoyable. The human figures under the cave live as prisoners and some new intervention is needed to get these people out of their current lives to enjoying all the good things that life has to offer (Plato, Cowley & Tantor Media, 2011). It was until I joined a study group that I came to realize that women shared the same wisdom that men did and no gender was of less importance. I came to the realization that performance in academic is all about hard work, passion, and dedication and not about gender. Joining the group was such a powerful intervention to my stereotype cave because I saw with my own eyes, women take over responsibility and do work in the same manner a man would. The woman leader led the groups to great discussions, alignment, and presentations and we were able to beat all other groups, even others led by men. This challenged my stereotypic thinking and prompted change to the way I perceived women. My change process came in three major steps. First was the realization of the stereotypical cave I was living in (Farahar & Zahra Pictures, 2006). Here I realized that I was living with beliefs that were no longer applicable in a civilized society. Second was the desire to change. Here I decided to change t his was my first step in getting out of the cave. The third step was to join a movement that would assist me get out of the cave completely. I

Pproperty investment Essay Example | Topics and Well Written Essays - 2500 words

Pproperty investment - Essay Example In the past three years, as compared to the previous three years, Property Unit Trust (PUTs) which is a pooled property fund in UK had raised more than ? 7.7 billion of new investment, which is more than six times of the net investments received. In the year 2006 alone, property funds have received ? 3.6 billion into property funds. (Bottle & Key 2007). Thus, indirect investment in UK is gaining momentum and this research essay researches into various features of the same in detail. Analysis of indirect investments in real estates in UK â€Å"Real Estate Investment Trust (REIT)† Sampson (2010, p 50) states that â€Å"Real Estate Investment Trust â€Å"surprisingly established very late in certain markets like UK. It took nearly five decades to introduce REITs in UK after it was introduced 1960 in US market. The fundamental concept of a REIT is spotless as investors are expected to invest in an investment vehicle and then later, fund will go for shopping and invest in various top notched prime properties. Thus, a participating interest in a portfolio of tangible assets by an investor is mirrored by a share owned in REITs. Madlem & Sykes (2000, p 284) argue that REITs are trusts or publicly traded companies that coalesce the investments of many investors for the purchase, development and administration of commercial real estate. A REIT is like a mutual fund which is meant for real estate investment only. Investors are benefited from the professionally diversified, managed portfolios and REITs shares are traded on national stock exchanges. RIETs have surfaced as a significant financial intermediary and still in the developing process in the field of domestic capital markets of UK. Due to high dividend yields in RIETs sector, investors are more attracted, which is higher than those offered by government securities. Madlem & Sykes (2000, p 284) are of the opinion that REITs are always a preferred investment destination to investors as it offers higher yield s and also since real estate’s have customarily been a good performer even during inflationary phases. Real estate companies, which see this as a passionate source of low-cost capital that could be made in the capital markets and later could reap huge capital appreciation due to increase in prices of properties. Thus, this has resulted in rapid growth on the part of real estate companies, and investors enjoyed a record-breaking growth rate in the REITs. Block (2006, p 8) stresses that REITs have offered individual investors all over UK with a mean to purchase shopping malls, skyscrapers, apartment buildings, hotel and any variety of commercial real estate one can imagine of. REITs offer the predictable and steady cash flow from the leases of real estates, but with advantages of liquidity of a common stock. As part of their ongoing real estate business, REITs usually offer access to capital, which can be employed to purchase additional properties. Madlem & Sykes (2000, p284) a rgues that an investment in real estate has been always regarded as a solid investment. However, like all other assets, it travels in cycles. Due to the global economic crisis in 2007, the commercial real estate around the globe including UK witnessed serious setbacks. As a result, new construction activities have come to stand still. This